Exploring corporate strategy : text and cases.
Johnson, Gerry.
Exploring corporate strategy : text and cases. - 8th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington. - Harlow : Financial Times Prentice Hall, 2008. - xxxvi, 878 p. : col. ill. ; 27 cm. ; pbk.
Previous ed.: 2006. CW018, CW918
Includes bibliographical references and index.
Introducing Strategy -- Commentary: The Strategy Lenses. [Part I: THE STRATEGIC POSITION] Introduction to Part I -- The Environment -- Strategic Capability -- Strategic Purpose -- Culture and Strategy -- Commentary on Part 1: The Strategic Position. [Part II: STRATEGIC CHOICES] Introduction to Part II -- Business-level strategy -- Directions and Corporate - Level Strategy -- International Strategy -- Innovation and Entrepreneurship -- Strategy Method and Evaluation -- Commentary on Part II: The Strategic Choices [Part III: STRATEGY IN ACTION] Introduction to Part III -- Strategy Development Processes -- Organising for success -- Resourcing Strategies -- Managing Strategic Change -- The Practice of Strategy -- Commentary on Part III: Strategy in Action.
140588732X 9780273711926 0273731564 027371192X
Business planning.
Strategic planning.
658.4012
Exploring corporate strategy : text and cases. - 8th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington. - Harlow : Financial Times Prentice Hall, 2008. - xxxvi, 878 p. : col. ill. ; 27 cm. ; pbk.
Previous ed.: 2006. CW018, CW918
Includes bibliographical references and index.
Introducing Strategy -- Commentary: The Strategy Lenses. [Part I: THE STRATEGIC POSITION] Introduction to Part I -- The Environment -- Strategic Capability -- Strategic Purpose -- Culture and Strategy -- Commentary on Part 1: The Strategic Position. [Part II: STRATEGIC CHOICES] Introduction to Part II -- Business-level strategy -- Directions and Corporate - Level Strategy -- International Strategy -- Innovation and Entrepreneurship -- Strategy Method and Evaluation -- Commentary on Part II: The Strategic Choices [Part III: STRATEGY IN ACTION] Introduction to Part III -- Strategy Development Processes -- Organising for success -- Resourcing Strategies -- Managing Strategic Change -- The Practice of Strategy -- Commentary on Part III: Strategy in Action.
140588732X 9780273711926 0273731564 027371192X
Business planning.
Strategic planning.
658.4012