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International marketing : a global perspective /

Dahringer, Lee.

International marketing : a global perspective / Lee D. Dahringer, Hans Mühlbacher. - Reading, Mass. : Addison-Wesley, c1991. - xxvi, 677 p., [4] p. of plates : ill. (some col.), maps ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780201503548 0201503549

LCCN: 90036665

Subjects--Topical Terms:
Export marketing--Management
International economics
Sales & marketing

LC Class. No.: / .D34 1991

Dewey Class. No.: 658.848

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