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Communicating health : strategies for health promotion / edited by Nova Corcoran. - Los Angeles : SAGE, 2007. - x, 220 p. ; 25 cm. ; pbk.

CW717

Includes bibliographical references (p. [200]-214) and index.

Theories and models in communicating health messages / Nova Corcoran -- Social and psychological factors in communication / N. Corcoran -- Reaching unreachable groups and crossing cultural barriers in communicating health promotion / B. Goodfellow & C. Moorley -- Mass media in health communication / Information technology in health communication / N. Corcoran -- Using settings to communicate health promotion / N. Corcoran and A. Bone -- Evidence-based practice and communication / N. Corcoran & J. Garlick -- . Using evaluation in health promotion communication / Sue Corcoran -- Conclusion: bridging theory and practice - ten different health promotion campaigns / N. Corcoran. N. Corcoran --

ISBN: 9781412924023 1412924022 9781412924030 (pbk.) 1412924030 (pbk.) 9781412924023: £60.00

LCCN: 2006935912

Subjects--Topical Terms:
Health promotion.
Health education.
Public health & preventive medicine
Communication studies
Personal & public health

Dewey Class. No.: 613.07