Normal view MARC view ISBD view

Sponsorship works : a brand marketer's casebook / [edited by Ardi Kolah] - [5th ed.] - London : SportBusiness group, 2007. - xxiii, 284 p. : ill. ; 26 cm. ; pbk.

"In association with World Advertising Research Centre, European Sponsorship Association". CW838 CW907 CW927

Introduction -- Best practice research -- Access -- Brand building -- Commercial -- Epilogue.

ISBN: 9781904308294 1904308295

Subjects--Topical Terms:
Sports sponsorship.
Sports sponsorship--Case studies.
Brand name products--Marketing.
Sports--Marketing.
Professional sports--Economic aspects.
Professional sports--Finance.

Dewey Class. No.: 659.19796