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Global marketing management /

Keegan, Warren J. 1936-

Global marketing management / Warren J. Keegan. - 4th ed. - London : Prentice-Hall, c1989. - xvi, 783 p. : ill. ; 24 cm.

Previous ed.: 1984.

ISBN: 0133572455 (pbk) 9780133572452: No price

Subjects--Topical Terms:
Export marketing--Management
International business enterprises--Management
Sales & marketing management
International business

Subjects--Index Terms: Export marketing

Dewey Class. No.: 658.848

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