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Chaffey, Dave, 1963-

E-business and e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - 4th ed. - Harlow : Financial Times Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.

CW018

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

ISBN: 9780273719601: £44.99 9780273719601 (pbk. : alk. paper) 0273719602 (pbk. : alk. paper)

LCCN: 2009009561

Subjects--Topical Terms:
Business enterprises--Computer networks
Electronic commerce.
Business and Management.
E-commerce: business aspects
Business mathematics & systems

LC Class. No.: / .C472 2009

Dewey Class. No.: 658.054678