International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora and Pervez N. Ghauri. - European ed. - London : McGraw-Hill, c2000. - xxi, 607p., [24]p. of plates : ill. (some col.), maps (some col.) ; 25 cm.
Includes bibliographical references and index.
9780256236545: £21.99 0256236542
Export marketing.
Business and Management.
Sales & marketing
International business
658.848
International marketing / Philip R. Cateora and Pervez N. Ghauri. - European ed. - London : McGraw-Hill, c2000. - xxi, 607p., [24]p. of plates : ill. (some col.), maps (some col.) ; 25 cm.
Includes bibliographical references and index.
9780256236545: £21.99 0256236542
Export marketing.
Business and Management.
Sales & marketing
International business
658.848