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Frank, Thomas

The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank. - Chicago, [Ill.] ; London : University of Chicago Press, 1998. - xii, 287p., [19]p. of plates : ill., facsims. ; 23 cm.

CW027

Includes bibliographical references and index.

A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s -- Buttoned Down: High Modernism on Madison Avenue -- Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society -- Three Rebels: Advertising Narratives of the Sixties -- "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All -- Think Young: Youth Culture and Creativity -- The Varieties of Hip: Advertisements of the 1960s -- Carnival and Cola: Hip versus Square in the Cola Wars -- Fashion and Flexibility -- Hip and Obsolescence -- Hip as Official Capitalist Style

ISBN: 9780226260129: £11.50 0226260127 (paperback)

LCCN: 97017556

Subjects--Topical Terms:
Subculture--United States
Consumer behavior--History--United States--20th century
Advertising and youth--History--United States--20th century
Marketing--History--United States--20th century
Consumption (Economics)--History--United States--20th century
Advertising--History--United States--20th century
Counterculture--United States
Consumer behavior--United States
Nineteen sixties.
Industry.
Cultural studies
Social & cultural history
Anthropology
Consumerism
Media, entertainment, information & communication industries
c 1960 to c 1969

Subjects--Geographic Terms:
United States--Social life and customs--1945-1970.
United States--Social conditions--1960-1980
United States--Social conditions--1980-

LC Class. No.: / .F72 1998

Dewey Class. No.: 381.3