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The portable MBA in entrepreneurship /

Bygrave, William D., 1937-

The portable MBA in entrepreneurship / William D. Bygrave. - New York : Wiley, c1994. - x, 468 p. : ill. ; 26 cm. - The Portable MBA series . - Portable MBA series. .

Includes bibliographical references (p. 451-456) and index.

The entrepreneurial process -- Opportunity recognition : the search for higher-potential ventures -- Entry strategies -- Market opportunities and marketing -- Creating a successful business plan -- Financial projections : how to do them the right way -- Venture capital -- Debt and other forms of financing -- External assistance for startups and small businesses -- Legal and tax issues -- Intellectual property -- Franchising -- Harvesting -- Entrepreneurship economics.

0471577804 (acidfree paper) : $27.95 9780471577805: $27.95

93009024


New business enterprises.
Small business--Management
Venture capital.
Entrepreneurship.
Business & Management
Entrepreneurship
Management & management techniques

Entrepreneurship

658.022

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