Offensive marketing : or, How to make your competitors followers /
Davidson, J. H. 1935-
Offensive marketing : or, How to make your competitors followers / Hugh Davidson. - 2nd ed. - Harmondsworth : Penguin, 1987. - 415 p. : ill. ; 20 cm. - The Penguin business library . - Penguin business library. .
Previous ed.: i.e., rev. and updated ed .. 1975. Includes index.
Bibliography: p. 395-396.
0140091173 (pbk) : £4.95 9780140091175: £4.95
Marketing.
Sales & marketing
Marketing
658.8
Offensive marketing : or, How to make your competitors followers / Hugh Davidson. - 2nd ed. - Harmondsworth : Penguin, 1987. - 415 p. : ill. ; 20 cm. - The Penguin business library . - Penguin business library. .
Previous ed.: i.e., rev. and updated ed .. 1975. Includes index.
Bibliography: p. 395-396.
0140091173 (pbk) : £4.95 9780140091175: £4.95
Marketing.
Sales & marketing
Marketing
658.8