Controversy in marketing theory : for reason, realism, truth, and objectivity /
Hunt, Shelby D.
Controversy in marketing theory : for reason, realism, truth, and objectivity / by Shelby D. Hunt. - Armonk, N.Y. ; London : M.E. Sharpe, 2003. - 1 v.
Includes bibliographical references and index.
9780765609311: £75.50 9780765609328: œ33.50 0765609312 0765609320 (pbk.) 9780765609328 (pbk.)
2002030894
Marketing.
Philosophy and science.
Business and Management.
Market research
/ .H868 2003
658.8001
Controversy in marketing theory : for reason, realism, truth, and objectivity / by Shelby D. Hunt. - Armonk, N.Y. ; London : M.E. Sharpe, 2003. - 1 v.
Includes bibliographical references and index.
9780765609311: £75.50 9780765609328: œ33.50 0765609312 0765609320 (pbk.) 9780765609328 (pbk.)
2002030894
Marketing.
Philosophy and science.
Business and Management.
Market research
/ .H868 2003
658.8001