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Global marketing strategies /

Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 4th ed. - Boston : Houghton Mifflin, c1998. - xxi, 918 p. : ill. ; 24 cm. ; cased.

Includes bibliographical references and indexes.

ISBN: 039587162X 9780395871621

LCCN: 97072494

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies
Sales & marketing

Dewey Class. No.: 658.848

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