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Handbook of public opinion research [electronic resource] / Public opinion research edited by Wolfgang Donsbach and Michael W. Traugott. - London : SAGE, 2007. - 1 online resource (xx, 618 p.)

IT Carlow ebook

Includes bibliographical references.

History, philosophy of public opinion and public opinion research Nature of public opinion Public and public opinion in political theories Deliberating public and deliberative polls News as a reflection of public opinion Advocacy : alternative expressions of public opinion Studying elite vs mass opinion Internet as a new platform for expressing opinions and as a new public sphere Popular communication and public opinion Development of public opinion research Historical roots of public opinion research Mass-observation and modern public opinion research Start of modern public opinion research Public opinion research in emerging democracies Theories of public opinion formation and change Knowledge and attitudes Conceptions of attitudes and opinions Theories on the perception of social reality Pluralistic ignorance and nonattitudes Methodology Design of surveys Methodological strengths and weaknesses of survey research Uses and misuses of polls Face-to-face surveys Surveys by telephone Self-administered paper questionnaires Internet surveys Different survey modes and international comparisons Sampling Survey non-response Split ballots as an experimental approach to public opinion research Panel surveys Focus groups and public opinion Content analyses and public opinion research Measurement of public opinion Designing reliable and valid questionnaires Psychology of survey response Use of scales in surveys Use of visual materials in surveys Validation studies Identifying value clusters in societies Social and political environment of public opinion research Legal status of public opinion research in the world Attitudes of the public toward public opinion research and polling Attitudes of journalists toward public opinion research Codes of ethics and standards in survey research Archiving poll data Uses and effects of public opinion research News media's use of opinion polls Use of surveys by governments and politicians Use of public opinion research in propaganda Effects of published polls on citizens Special fields of application Use of surveys as legal evidence Public opinion and the economy Marketing research Social indicators and the quality of life Assessing long-term value changes in societies Exit polls and pre-election polls Use of voter research in campaigns Wolfgang Donsbach, Michael W. Traugott -- Vincent Price -- Peter Neijens -- Thomas E. Patterson -- Kurt Lang, Gladys Engel Lang -- Ursula Hoffmann-Lange -- Bernhard Debatin -- Debra Merskin, Jonathan David Tankel -- Anthony Oberschall -- Murray Goot -- Hans L. Zetterberg -- Robert Mattes -- Penny S. Visser, Allyson Holbrook, Jon A. Krosnick -- Roger Tourangeau, Mirta Galešić -- William P. Eveland, Jr., Carroll J. Glynn -- Patricia Moy -- Herbert F. Weisberg -- Michael W. Traugott -- Jennifer Dykema, Danna Basson, Nora Cate Schaeffer -- Paul J. Lavrakas -- Don A. Dillman, Nicholas L. Parsons -- Vasja Vehovar, Katja Lozar Manfreda, Gasper Koren -- Yang-chih Fu, Yun-han Chu -- Colm O'Muircheartaigh -- Adam J. Berinsky -- Thomas Petersen -- Jochen Hansen -- David L. Morgan, Collin E. Fellows -- Winfried Schulz -- Kenneth A. Rasinski -- Norbert Schwarz -- Michael Häder -- Thomas Petersen -- Michael W. Traugott -- Hans L. Zetterberg -- Wolfgang Donsbach, Uwe Hartung -- Anne Hildreth -- David H. Weaver -- Tom W. Smith -- Wolfgang Jagodzinski, Meinhard Moschner -- Frank Brettschneider -- Robert M. Eisinger -- Michael Kunczik, Eva Johanna Schweitzer -- Sibylle Hardmeier -- Anne Niedermann -- Lutz M. Hagen -- Humphrey Taylor -- John P. Robinson -- Ottar Hellevik -- Kathleen A. Frankovic -- International comparative surveys : their purpose, content and methodological challenges Marta Lagos -- Fred Steeper Introduction /


Electronic reproduction.
Thousand Oaks, Calif.
Sage Publications, Inc.
2010
Mode of access: World Wide Web
System requirements: Web browser
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ISBN: 9781848607910: No price 9781848607910 (electronic bk.) 1848607911 (electronic bk.)

Source: Sage Publications, Inc. http://0-www.sage-ereference.com.www.library.itcarlow.ie

Subjects--Topical Terms:
Public opinion.
Public opinion polls.
Society.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: / .H36 2007

Dewey Class. No.: 303.380723