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Botten, Neil, 1946-

Competitive strategies for service organizations / Neil Botten and John McManus. - Basingstoke : Macmillan, 1999. - xxi, 327 p. : ill. ; 25 cm. ; pbk.

Includes bibliographical references and indexes.

ISBN: 0333716809 9780333716809 0333716817 (pbk.) 9780333716816 (pbk.) 9780333716809: £45.00

Subjects--Topical Terms:
Service industries--Management
International business enterprises--Management
Information technology--Economic aspects
Strategic planning.
Airlines--Management--Case studies
Business and Management.
Business & Management
Business competition
Hospitality & service industries
Business strategy

Dewey Class. No.: 658.4012