Design-driven innovation : changing the rules of competition by radically innovating what things mean /
Verganti, Roberto.
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. - Boston, Mass. : Harvard Business Press, c2009. - xv, 272 p. : ill. ; 25 cm. ; cased.
CW707, CW728
Includes bibliographical references (p. [241]-259) and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
1422124827 9781422124826 9781422124826: £24.99
2008051751
Technological innovations.
Industrial management.
Industrial design.
New products.
Business and Management.
Business innovation
745.2
Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. - Boston, Mass. : Harvard Business Press, c2009. - xv, 272 p. : ill. ; 25 cm. ; cased.
CW707, CW728
Includes bibliographical references (p. [241]-259) and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
1422124827 9781422124826 9781422124826: £24.99
2008051751
Technological innovations.
Industrial management.
Industrial design.
New products.
Business and Management.
Business innovation
745.2