Portfolio management for new products /
Cooper, Robert G. 1943-
Portfolio management for new products / Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt. - 2nd ed. - Cambridge, MA : Perseus Pub., c2001. - xiv, 382 p. : ill. ; 24 cm. ; cased.
CW229 CW_KRITM_M
Includes bibliographical references (p. [349]-364) and index.
The Quest for the Right Portfolio Management Process -- What Happens When You Lack Effective Portfolio Management -- Portfolio Management Is Vital --Much Room for Improvement -- Major Challenges for Portfolio Management -- Three Decades of RandD Portfolio Methods: What Progress? -- Recent Advances in Portfolio Management Methods -- Where Portfolio Management Stands Today -- Major Gaps between Theory and Practice --Portfolio Management: It's Not So Easy -- Requirements for Effective Portfolio Management -- What the Leaders Do: Three Goals in Portfolio Management -- Portfolio Management Methods: Maximizing the Value of the Portfolio -- Maximizing the Value of the Portfolio -- Using Net Present Value to Get Bang for Buck -- Expected Commercial Value -- The Productivity Index (PI) -- Options Pricing Theory (OPT) -- Dynamic Rank-Ordered List -- The Dark Side of the Financial Approaches to Project Evaluation -- Valuation Methods: Scoring Models -- Developing and Using Scoring Models -- Assessment of Scoring Models -- Checklists As Portfolio Tools -- Paired Comparisons -- Value Maximization Methods: Summing Up -- Portfolio Management Methods: Seeking the Right Balance of Projects -- Achieving a Balanced Portfolio -- Bubble Diagrams -- Variants of Risk-Reward Bubble Diagrams -- Other Charts for Portfolio Management -- Balance: Some Critical Comments -- Portfolio Management Methods: A Strong Link to Strategy -- The Need to Build Strategy into the Portfolio -- Linking Strategy to the Portfolio: Approaches.
0738205141 9780738205144
2001098104
Portfolio management--Mathematical models
Portfolio management.
Business & Management
Business strategy
Research & development management
Economics
332.6
Portfolio management for new products / Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt. - 2nd ed. - Cambridge, MA : Perseus Pub., c2001. - xiv, 382 p. : ill. ; 24 cm. ; cased.
CW229 CW_KRITM_M
Includes bibliographical references (p. [349]-364) and index.
The Quest for the Right Portfolio Management Process -- What Happens When You Lack Effective Portfolio Management -- Portfolio Management Is Vital --Much Room for Improvement -- Major Challenges for Portfolio Management -- Three Decades of RandD Portfolio Methods: What Progress? -- Recent Advances in Portfolio Management Methods -- Where Portfolio Management Stands Today -- Major Gaps between Theory and Practice --Portfolio Management: It's Not So Easy -- Requirements for Effective Portfolio Management -- What the Leaders Do: Three Goals in Portfolio Management -- Portfolio Management Methods: Maximizing the Value of the Portfolio -- Maximizing the Value of the Portfolio -- Using Net Present Value to Get Bang for Buck -- Expected Commercial Value -- The Productivity Index (PI) -- Options Pricing Theory (OPT) -- Dynamic Rank-Ordered List -- The Dark Side of the Financial Approaches to Project Evaluation -- Valuation Methods: Scoring Models -- Developing and Using Scoring Models -- Assessment of Scoring Models -- Checklists As Portfolio Tools -- Paired Comparisons -- Value Maximization Methods: Summing Up -- Portfolio Management Methods: Seeking the Right Balance of Projects -- Achieving a Balanced Portfolio -- Bubble Diagrams -- Variants of Risk-Reward Bubble Diagrams -- Other Charts for Portfolio Management -- Balance: Some Critical Comments -- Portfolio Management Methods: A Strong Link to Strategy -- The Need to Build Strategy into the Portfolio -- Linking Strategy to the Portfolio: Approaches.
0738205141 9780738205144
2001098104
Portfolio management--Mathematical models
Portfolio management.
Business & Management
Business strategy
Research & development management
Economics
332.6