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Exploring techniques of analysis and evaluation in strategic management /

Exploring techniques of analysis and evaluation in strategic management / [edited by] Vřonique Ambrosini with Gerry Johnson and Kevan Scholes. - London : Prentice Hall Europe, 1998. - xxv, 284p. : ill. ; 24cm. ; pbk. - Exploring strategic management. .

To be used in conjunction with Exploring corporate strategy by Gerry Johnson and Kevan Scholes - p.xiv. Includes index. At foot of t.p.: The Strategic Planning Society. CW_BXPAM_M

[PART 1: Organisational resources and capabilities] Getting to know your organisation's core competences / M. Tampoe -- Understanding and using value chain analysis / A. Shepherd -- Strategic financial accounting for analysing performance and resources / T. Grundy -- Comparative analysis: benchmarking / G. Tomlinson -- A "patient focus review" of surgical services: business process re-engineering in health care / S. Francis & P. Alley. [PART 2: The business environment] Scenarios made easy / D. Mercer -- Competitor analysis / G. Johnson et al... -- Strengths, weaknesses, opportunities and threats (SWOT) analysis / T. Jacobs et al... [PART 3: Organisational culture and stakeholders] Mapping and re-mapping organisational culture / G. Johnson -- Stakeholder mapping: a practical tool for managers / K. Scholes -- Corporate responsibility audit / D. Clutterbuck -- Discovering and defining the process of strategy development / A. Bailey & C. Avery. [PART 4: Evaluating and choosing strategic options] Portfolio matrices / D. Faulkner -- Gap analysis / J. Billsbery -- Understanding and using shareholder value analysis / R. Mills -- Corporate-level strategy / A. Campbell & M. Goold -- Strategy and creative thinking in business / S. Reid.

0135706807 9780135706800: £11.95


Strategic planning.
Business planning.
Business and Management.
Business & Management
Business strategy
Management & management techniques

658.4012

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