Exploring strategy. Text & cases.
Johnson, Gerry.
Exploring strategy. Text & cases. Exploring strategy : text & cases - 9th ed. / Gerry Johnson, Richard Whittington, Kevan Scholes ; [with the assistance of Steve Pyle]. - Harlow : Financial Times Prentice Hall, 2011. - xxix, 773 p. : col. ill., col. ports. ; 27 cm. + 1 Internet access card
CW_IAA Previous ed. published as Exploring corporate strategy : text & cases 2008. CW018
Includes bibliographical references and index.
Introducing Strategy [Part I - THE STRATEGIC POSITION] Introduction to Part I -- The environment -- Strategic Capabilities -- Strategic Purpose -- Culture and Strategy Commentary on Part I The Strategic Position [Part II - STRATEGIC CHOICES] Introduction to Part II -- Business Strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- Commentary on Part II Strategic Choices [Part III - STRATEGY IN ACTION] Introduction to Part III -- Evaluation strategies -- Strategy development processes -- Organising for success -- Leadership and strategic change -- The practice of strategy -- Commentary on Part III Strategy in Action
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273737025: £48.77 9780273737025 (pbk) 0273737023 (pbk) 9780273732020 (text and cases) 0273732021 (text and cases) 9780273735496 (text only) 0273735497 (text only) 9780273737001 (pbk.) 0273737007 (pbk.)
Business planning.
Strategic planning.
Business and Management.
Business strategy
658.4012
Exploring strategy. Text & cases. Exploring strategy : text & cases - 9th ed. / Gerry Johnson, Richard Whittington, Kevan Scholes ; [with the assistance of Steve Pyle]. - Harlow : Financial Times Prentice Hall, 2011. - xxix, 773 p. : col. ill., col. ports. ; 27 cm. + 1 Internet access card
CW_IAA Previous ed. published as Exploring corporate strategy : text & cases 2008. CW018
Includes bibliographical references and index.
Introducing Strategy [Part I - THE STRATEGIC POSITION] Introduction to Part I -- The environment -- Strategic Capabilities -- Strategic Purpose -- Culture and Strategy Commentary on Part I The Strategic Position [Part II - STRATEGIC CHOICES] Introduction to Part II -- Business Strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- Commentary on Part II Strategic Choices [Part III - STRATEGY IN ACTION] Introduction to Part III -- Evaluation strategies -- Strategy development processes -- Organising for success -- Leadership and strategic change -- The practice of strategy -- Commentary on Part III Strategy in Action
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273737025: £48.77 9780273737025 (pbk) 0273737023 (pbk) 9780273732020 (text and cases) 0273732021 (text and cases) 9780273735496 (text only) 0273735497 (text only) 9780273737001 (pbk.) 0273737007 (pbk.)
Business planning.
Strategic planning.
Business and Management.
Business strategy
658.4012