Marketing foundations /
Hult, G. Tomas M.
Marketing foundations / G. Tomas M. Hult, William M. Pride, O.C. Ferrell. - 5th ed. - Mason, Ohio : South-Western/Cengage Learning, c2013. - 1 v. (various pagings) : col. ill., col. map ; 28 cm. ; pbk.
Rev. ed. of: Marketing foundations / William M. Pride. 2011. "International ed."--Cover. CW018, CW906, CW908
Includes bibliographical references and index.
1133190979 9781133190974 9781133190974: £42.99
2011936464
Marketing.
Sales & marketing
658.8
Marketing foundations / G. Tomas M. Hult, William M. Pride, O.C. Ferrell. - 5th ed. - Mason, Ohio : South-Western/Cengage Learning, c2013. - 1 v. (various pagings) : col. ill., col. map ; 28 cm. ; pbk.
Rev. ed. of: Marketing foundations / William M. Pride. 2011. "International ed."--Cover. CW018, CW906, CW908
Includes bibliographical references and index.
1133190979 9781133190974 9781133190974: £42.99
2011936464
Marketing.
Sales & marketing
658.8