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Jobber, David, 1947-

Principles and practice of marketing. - Seventh edition / David Jobber and Fiona Ellis-Chadwick. - London : McGraw-Hill Higher Education, [2013] - xxxv, 885 pages : illustrations (black and white, and colour) ; 27 cm

CW018, CW808, CW838, CW906, CW916

Includes bibliographical references and index.

ISBN: 9780077140007: £50.99 0077140001

Subjects--Topical Terms:
Marketing.
Marketing--Europe--Case studies
Business and Management.
Business & Management
Sales & marketing

LC Class. No.: / .J5 2013

Dewey Class. No.: 658.8