Status update : celebrity, publicity, and branding in the social media age /
Marwick, Alice Emily.
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. - New Haven : Yale University Press, [2013] - viii, 360 pages ; 25 cm. ; cased.
CW808
Includes bibliographical references and index.
Introduction -- A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming: We Live in Public -- Designed in California: Entrepreneurship and the Myths of Web 2.0 -- Conclusion.
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
0300176724 9780300176728 9780300176728: £17.99
2013017042
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Society.
Media studies
Popular culture
658.872
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. - New Haven : Yale University Press, [2013] - viii, 360 pages ; 25 cm. ; cased.
CW808
Includes bibliographical references and index.
Introduction -- A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming: We Live in Public -- Designed in California: Entrepreneurship and the Myths of Web 2.0 -- Conclusion.
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
0300176724 9780300176728 9780300176728: £17.99
2013017042
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Society.
Media studies
Popular culture
658.872