New product development for dummies /
Karol, Robin.
New product development for dummies / Robin Karol and Beatrice Nelson. - Hoboken, N.J. : [Chichester : Wiley ; John Wiley, distributor], c2007. - xxii, 357 p. : ill. ; 24 cm.
CW838 Includes index.
The basics of new product development -- Charting the ocean of opportunity for new products -- Navigating the river of product development -- New challenges in product development -- The part of tens -- Appendix: business case outline.
9780470117705: £14.99 0470117702
2007924231
New products.
Product management.
Research & development management
Business & Management
658.575
New product development for dummies / Robin Karol and Beatrice Nelson. - Hoboken, N.J. : [Chichester : Wiley ; John Wiley, distributor], c2007. - xxii, 357 p. : ill. ; 24 cm.
CW838 Includes index.
The basics of new product development -- Charting the ocean of opportunity for new products -- Navigating the river of product development -- New challenges in product development -- The part of tens -- Appendix: business case outline.
9780470117705: £14.99 0470117702
2007924231
New products.
Product management.
Research & development management
Business & Management
658.575