Graphic design history : a critical guide /
Drucker, Johanna, 1952-
Graphic design history : a critical guide / Johanna Drucker, Emily McVarish. - 2nd ed. - Boston, Mass. ; London : Pearson, c2013. - xxix, 386 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references and index.
From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design : standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization.
9780205219469 0205219462 (pbk. : alk. paper)
2011037952
Graphic arts--History
Art and society--History
Graphic design
Graphical & digital media applications
History.
741.609
Graphic design history : a critical guide / Johanna Drucker, Emily McVarish. - 2nd ed. - Boston, Mass. ; London : Pearson, c2013. - xxix, 386 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references and index.
From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design : standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization.
9780205219469 0205219462 (pbk. : alk. paper)
2011037952
Graphic arts--History
Art and society--History
Graphic design
Graphical & digital media applications
History.
741.609