Logo design love : a guide to creating iconic brand identities /
Airey, David, 1979-
Logo design love : a guide to creating iconic brand identities / by David Airey. - Berkeley, Calif. : New Riders, 2010. - xi, 203 p. : col. ill. ; 23 cm. ; pbk.
Includes bibliographical references and index.
The importance of brand identity -- No escape! -- It's the stories we tell -- Elements of iconic design II The process of design -- Laying the groundwork -- Refine vs. redesign -- Pricing design -- From pencil to PDF -- The art of the conversation III Keep the fires burning -- Staying motivated -- Your questions answered -- 25 practical logo design tips -- Design resources.
0321660765 (pbk.) : £25.99 9780321660763 (pbk.) : £25.99 9780321660763: £25.99
Logos (Symbols)--Design
Sales & marketing
Illustration & commercial art
Graphic design
741.6
Logo design love : a guide to creating iconic brand identities / by David Airey. - Berkeley, Calif. : New Riders, 2010. - xi, 203 p. : col. ill. ; 23 cm. ; pbk.
Includes bibliographical references and index.
The importance of brand identity -- No escape! -- It's the stories we tell -- Elements of iconic design II The process of design -- Laying the groundwork -- Refine vs. redesign -- Pricing design -- From pencil to PDF -- The art of the conversation III Keep the fires burning -- Staying motivated -- Your questions answered -- 25 practical logo design tips -- Design resources.
0321660765 (pbk.) : £25.99 9780321660763 (pbk.) : £25.99 9780321660763: £25.99
Logos (Symbols)--Design
Sales & marketing
Illustration & commercial art
Graphic design
741.6