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A type primer /

Kane, John, 1949-

A type primer / John Kane. - 2nd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, ©2011. - x, 230 pages : illustrations ; 26 cm ; pbk.

CW088

Includes bibliographical references (page 227) and index.

Basics -- Describing letterforms -- The font -- Describing typefaces -- Measuring type -- Comparing typefaces -- Display typefaces -- Development -- A timeline -- Text typeface classification -- Letters, words, sentences -- Understanding letterforms -- Maintaining x-height -- Form/counterform -- Contrast -- Reinforcing meaning -- Making sentences, finding sense -- Type and color -- English is not Chinese -- Text -- Tracking : kerning and letterspacing -- Formatting text -- Texture -- Typing is not typesetting -- Leading and line length -- Kinds of proportion -- Components of the text page -- Placing text on a page -- Front matter, back matter -- Indicating paragraphs -- Highlighting text -- Headlines within text -- Widows and orphans -- Columnar organization -- Columnar layouts -- Cross-alignment -- Expressing hierarchy -- Tabular matter -- Type as image and information -- Grid systems -- Introduction -- An example -- Components of the grid -- A simple grid -- Grids at large scale -- Creating a grid for text -- Creating a grid for text and images.

0205066445 (pbk. : alk. paper) 9780205066445 (pbk. : alk. paper) 9780205066445

2010040655


Graphic design (Typography)
Layout (Printing)
Graphic design
The arts: general issues
Typography & lettering
Graphics programming

686.22

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