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Strategic management essentials /

Jones, Gareth R.

Strategic management essentials / Charles Hill, Gareth Jones. - 3rd ed. - [Mason, Ohio] : South-Western, c2012. - 1 v. (various pagings) : ill. ; 26 cm.

CW908 Includes bibliographical references and index.

Includes bibliographical references and index.

[Part 1: Introduction to strategic management] Developing The Competitive Strategic Process -- Governing Stakeholders And Business Ethics. [Part 2: The nature of competitive advantage] Identifying Opportunities And Threats -- Through External Analysis -- Building Competitive Advantage. [Part 3: Building and sustaining long-run competitive advantage] Positioning For Competitive Business-Level Strategy -- Global Strategy -- Long-Run Profitability Through Corporate-Level Strategy. [Part 4: Strategy implementation] Strategic Change -- Implementing Strategy Through Organizational Design.

9781111525200: £39.99 111152520X


Strategic planning--Case studies
Strategic planning.
Management & management techniques
Business strategy

658.4012

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