Digital Business and e-commerce management : strategy, implementation and practice /
Chaffey, Dave, 1963-
Digital Business and e-commerce management : strategy, implementation and practice / E-business and e-commerce management : strategy, implementation and practice. Dave Chaffey. - 6th ed. - Harlow : Pearson Education Limited, 2014. - xxxi, 680 p. ; ill. ; 26 cm. ; pbk.
Previous edition titled: E-business and e-commerce management. CW819
Includes glossary and index.
0273786547 9780273786542 9780273786542: £49.99
Electronic commerce.
Business enterprises--Computer networks
Business and Management.
Business mathematics & systems
E-commerce: business aspects
Management & management techniques
658.054678
Digital Business and e-commerce management : strategy, implementation and practice / E-business and e-commerce management : strategy, implementation and practice. Dave Chaffey. - 6th ed. - Harlow : Pearson Education Limited, 2014. - xxxi, 680 p. ; ill. ; 26 cm. ; pbk.
Previous edition titled: E-business and e-commerce management. CW819
Includes glossary and index.
0273786547 9780273786542 9780273786542: £49.99
Electronic commerce.
Business enterprises--Computer networks
Business and Management.
Business mathematics & systems
E-commerce: business aspects
Management & management techniques
658.054678