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Chaffey, Dave, 1963-

Digital Business and e-commerce management : strategy, implementation and practice / E-business and e-commerce management : strategy, implementation and practice. Dave Chaffey. - 6th ed. - Harlow : Pearson Education Limited, 2014. - xxxi, 680 p. ; ill. ; 26 cm. ; pbk.

Previous edition titled: E-business and e-commerce management. CW819

Includes glossary and index.

ISBN: 0273786547 9780273786542 9780273786542: £49.99

Subjects--Topical Terms:
Electronic commerce.
Business enterprises--Computer networks
Business and Management.
Business mathematics & systems
E-commerce: business aspects
Management & management techniques

Dewey Class. No.: 658.054678