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International marketing management /

Livingstone, J. M., 1925-

International marketing management / James M. Livingstone. - London : Macmillan, 1976. - viii, 170 p. ; 22 cm. - Macmillan studies in marketing management .

Includes bibliographies and index.

ISBN: 0333192362 : £7.95. 0333192370 (pbk.) 9780333192375

LCCN: 76369693

Subjects--Topical Terms:
Export marketing--Management
Marketing--Management

Dewey Class. No.: 658.8

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