Organizational buying behavior
Webster, Frederick E.
Organizational buying behavior [by] Frederick E. Webster, Jr. [and] Yoram Wind. - Englewood Cliffs, N.J. : Prentice-Hall, [1972] - xi, 132 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
CW088 CW738
Includes bibliographical references.
0136409539 9780136409533
75170040
Purchasing.
Industrial procurement.
658.804
Organizational buying behavior [by] Frederick E. Webster, Jr. [and] Yoram Wind. - Englewood Cliffs, N.J. : Prentice-Hall, [1972] - xi, 132 p. illus. 23 cm. - Prentice-Hall foundations of marketing series .
CW088 CW738
Includes bibliographical references.
0136409539 9780136409533
75170040
Purchasing.
Industrial procurement.
658.804