New products management /
Crawford, C. Merle 1924-2012
New products management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
Overview and Opportunity Identification/Selection -- The Menu -- Why Is This an Important Field of Study? -- OK, So What Is a New Product? -- What about New Services, Business-to-Business Products, and International Products? -- On What Basic Ideas or Concepts Is This Field of Activity Built? -- Don't Most Real Innovations Come from Small Firms and Inventors? -- Is New Products Management an Art or a Science? -- Does This Field of Activity Have a Unique Vocabulary? -- Does The Field of New Products Offer Careers? -- Given All of This, What Will We Be Doing in This Book? -- Does All This Actually Work? -- The New Products Process -- "It Doesn't Work That Way" -- The Highlighter Saga -- The Basic New Products Process -- The Concept Life Cycle -- What about New-to-the-World Products? -- Case: Merck -- Case: Nabisco Snackwell's -- Strategic Planning for New Products -- Why Have Strategic Planning? -- A Strategy for a "Company within a Company" -- New Product Strategy Inputs -- The Product Innovation Charter -- A World on How to Prepare a Product Innovation Charter -- The New Product's Strategic Fit -- Other Issues That Arise in the Process of Creating Charters -- Case: New Product Strategy at Kellogg -- Case: Microsoft Windows 95 -- Concept Generation -- Preparation and Alternatives -- Preparation -- The Concept -- Two Basic Approaches -- Gathering Concepts Already Created -- Case: Concept Generation in the Toy Industry -- Problem-Based Ideation.
9780072961447 0072961449 (pbk.) 9780072961447 (pbk.) 0071244336 9780071244336
2004057947
New products--Management
Business & Management
Production & quality control management
/ .C72 2006
658.575
New products management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
Overview and Opportunity Identification/Selection -- The Menu -- Why Is This an Important Field of Study? -- OK, So What Is a New Product? -- What about New Services, Business-to-Business Products, and International Products? -- On What Basic Ideas or Concepts Is This Field of Activity Built? -- Don't Most Real Innovations Come from Small Firms and Inventors? -- Is New Products Management an Art or a Science? -- Does This Field of Activity Have a Unique Vocabulary? -- Does The Field of New Products Offer Careers? -- Given All of This, What Will We Be Doing in This Book? -- Does All This Actually Work? -- The New Products Process -- "It Doesn't Work That Way" -- The Highlighter Saga -- The Basic New Products Process -- The Concept Life Cycle -- What about New-to-the-World Products? -- Case: Merck -- Case: Nabisco Snackwell's -- Strategic Planning for New Products -- Why Have Strategic Planning? -- A Strategy for a "Company within a Company" -- New Product Strategy Inputs -- The Product Innovation Charter -- A World on How to Prepare a Product Innovation Charter -- The New Product's Strategic Fit -- Other Issues That Arise in the Process of Creating Charters -- Case: New Product Strategy at Kellogg -- Case: Microsoft Windows 95 -- Concept Generation -- Preparation and Alternatives -- Preparation -- The Concept -- Two Basic Approaches -- Gathering Concepts Already Created -- Case: Concept Generation in the Toy Industry -- Problem-Based Ideation.
9780072961447 0072961449 (pbk.) 9780072961447 (pbk.) 0071244336 9780071244336
2004057947
New products--Management
Business & Management
Production & quality control management
/ .C72 2006
658.575