Design leadership : securing the strategic value of design /
Turner, Raymond, 1946-
Design leadership : securing the strategic value of design / by Raymond Turner. - 255 pages : illustrations ; 26 cm ; cased.
Includes bibliographical references (pages 245-246) and index.
The skeptics -- Deliver strategy -- Demonstrate added value -- Build reputation -- Design spend -- Summary of Part One -- The how and what of delivery -- Managing and leading -- Understanding opportunity -- Behavioural style -- Summary of Part Two -- Looking back to look forward -- Challenges for design leaders -- Summary of reflections -- Appendix: Introduction -- References -- Index.
1409463230 (hbk. : alk. paper) 9781409463238 (hbk. : alk. paper) 1409463249 (PDF ebook) 9781409463245 (PDF ebook) 1409463257 (ePub ebook) 9781409463252 (ePub ebook) 9781409463238: £45.00
2012045376
Leadership.
Industrial design--Management
Product management.
Strategic planning.
Art and Design.
Industrial / commercial art & design
Hospitality & service industries
745.20968
Design leadership : securing the strategic value of design / by Raymond Turner. - 255 pages : illustrations ; 26 cm ; cased.
Includes bibliographical references (pages 245-246) and index.
The skeptics -- Deliver strategy -- Demonstrate added value -- Build reputation -- Design spend -- Summary of Part One -- The how and what of delivery -- Managing and leading -- Understanding opportunity -- Behavioural style -- Summary of Part Two -- Looking back to look forward -- Challenges for design leaders -- Summary of reflections -- Appendix: Introduction -- References -- Index.
1409463230 (hbk. : alk. paper) 9781409463238 (hbk. : alk. paper) 1409463249 (PDF ebook) 9781409463245 (PDF ebook) 1409463257 (ePub ebook) 9781409463252 (ePub ebook) 9781409463238: £45.00
2012045376
Leadership.
Industrial design--Management
Product management.
Strategic planning.
Art and Design.
Industrial / commercial art & design
Hospitality & service industries
745.20968