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Marketing : theory and practice /

Marketing : theory and practice / edited by Michael J. Baker. - London : Macmillan, 1976. - x, 177 p. : ill. ; 23 cm. - Macmillan studies in marketing management .

Includes bibliographies and index.

ISBN: 0333198204 : £7.95. 0333198212 (pbk.) 9780333198216

LCCN: 77352096

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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