Public relations for marketing management /
Jefkins, Frank William.
Public relations for marketing management / Frank Jefkins. - Second edition. - London : Macmillan, 1983. - ix, 182 p. ; 22 cm. - Macmillan studies in marketing management .
Includes bibliographical references and index.
0333359151
Public relations--Marketing--Management.
658.812
Public relations for marketing management / Frank Jefkins. - Second edition. - London : Macmillan, 1983. - ix, 182 p. ; 22 cm. - Macmillan studies in marketing management .
Includes bibliographical references and index.
0333359151
Public relations--Marketing--Management.
658.812