Packaging design : successful product branding from concept to shelf /
Klimchuk, Marianne Rosner.
Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - 2nd ed. - viii, 246 pages : illustrations (chiefly color) ; 23 cm ; pbk.
CW087
Includes bibliographical references (pages 233-234) and index.
The history -- Defining packaging design -- Elements of the packaging design -- The design process -- The packaging design profession.
9781118027066 (pbk. : acidfree paper) 9781118027066: £42.50
2012004018
Packaging--Design
Business and Management.
Business & Management
Sales & marketing
Product design
688.823
Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - 2nd ed. - viii, 246 pages : illustrations (chiefly color) ; 23 cm ; pbk.
CW087
Includes bibliographical references (pages 233-234) and index.
The history -- Defining packaging design -- Elements of the packaging design -- The design process -- The packaging design profession.
9781118027066 (pbk. : acidfree paper) 9781118027066: £42.50
2012004018
Packaging--Design
Business and Management.
Business & Management
Sales & marketing
Product design
688.823