Manager's guide to excellence in public relations and communication management /
Dozier, David M.
Manager's guide to excellence in public relations and communication management / David M. Dozier, with Larissa A. Grunig, James E. Grunig. - Mahwah, N.J. : Erlbaum, 1995. - xii, 258 pages : illustrations ; 24 cm. ; pbk. - LEA's communication series .
CW808
Includes bibliographical references and indexes.
What is Communication Excellence? -- Knowing How to Manage Strategically -- Knowing Two-Way Communication Practices -- Knowing Traditional Communicator Skills -- Build Your Knowledge Base -- The Power of the Communication Department -- Shared Expectations of Communication -- Building Linkages to the Dominant Coalition -- What CEOs Should Do About Excellence -- Participation and Authority in the Culture of Organizations -- Empowering Women and Culturally Diverse Employees -- The Global Qualities of Excellence -- Changing the Character of Organizations -- Origins of Communication Programs -- Using Traditional and Advanced Practices -- Communication Excellence Makes a Difference -- Appendix: How the Excellence Study Was Conducted.
0805818103 9780805818109 080581809X 9780805818093 9780805818109: No price
95003607
Communication in management.
Public relations.
Business and Management.
Media studies
Business communication & presentation
Public relations
Organizational theory & behaviour
659.2
Manager's guide to excellence in public relations and communication management / David M. Dozier, with Larissa A. Grunig, James E. Grunig. - Mahwah, N.J. : Erlbaum, 1995. - xii, 258 pages : illustrations ; 24 cm. ; pbk. - LEA's communication series .
CW808
Includes bibliographical references and indexes.
What is Communication Excellence? -- Knowing How to Manage Strategically -- Knowing Two-Way Communication Practices -- Knowing Traditional Communicator Skills -- Build Your Knowledge Base -- The Power of the Communication Department -- Shared Expectations of Communication -- Building Linkages to the Dominant Coalition -- What CEOs Should Do About Excellence -- Participation and Authority in the Culture of Organizations -- Empowering Women and Culturally Diverse Employees -- The Global Qualities of Excellence -- Changing the Character of Organizations -- Origins of Communication Programs -- Using Traditional and Advanced Practices -- Communication Excellence Makes a Difference -- Appendix: How the Excellence Study Was Conducted.
0805818103 9780805818109 080581809X 9780805818093 9780805818109: No price
95003607
Communication in management.
Public relations.
Business and Management.
Media studies
Business communication & presentation
Public relations
Organizational theory & behaviour
659.2