The A-Z of visual ideas : how to solve any creative brief /
Ingledew, John.
The A-Z of visual ideas : how to solve any creative brief / A to Z of visual ideas. How to solve any creative brief. John Ingledew. - London : Laurence King, 2011. - 211 p. : ill. (chiefly col.) ; 26 cm.
Includes index.
Introduction : What's the big idea? -- Strategies for solving a creative brief -- Working on ideas -- [Ideas] : Art -- Building a bigger picture -- Caricature -- Cliches seen afresh -- Colour -- Counter-intuition -- Creative collisions -- Cryptic communication -- Digitality -- Dreams and daydreams -- Expressions visualized -- Eyes -- Familiar but seen afresh -- Finding ideas -- Flags -- Fusion -- Garage genius -- Hands -- Happy accidents -- Hidden messages -- Humour -- Icons -- Illusion -- Irony -- Juxtaposition -- Knowledge -- Laughter -- Making faces -- Making maps -- Materials -- Maths -- Mirror, mirror -- Movies -- Museums -- Music -- Nature -- One thing looks like another -- Photographs -- Photography -- Phototypography -- Places of worship -- Puns -- Questions -- Reinvention -- Rescaling --Reversing problems -- Satire -- Science -- Sensations -- Shadows -- Shock -- Signs -- Silhouettes -- Sketchbooks and scrapbooks -- So bad it's good -- Surprise -- Symbols -- Tension between words and images -- Torn images -- Travel -- Type -- Unexpected venues -- Visual metaphors -- Word of mouth -- Wordplay -- X-rays -- You! (put yourself in it) -- Zeitgeist.
9781856697149: £19.95 1856697142
Communication in design.
Visual communication.
Design--Terminology
Graphic arts--Terminology
Commercial art.
Art and Design.
Graphic design
/ .I5 2011
741.6
The A-Z of visual ideas : how to solve any creative brief / A to Z of visual ideas. How to solve any creative brief. John Ingledew. - London : Laurence King, 2011. - 211 p. : ill. (chiefly col.) ; 26 cm.
Includes index.
Introduction : What's the big idea? -- Strategies for solving a creative brief -- Working on ideas -- [Ideas] : Art -- Building a bigger picture -- Caricature -- Cliches seen afresh -- Colour -- Counter-intuition -- Creative collisions -- Cryptic communication -- Digitality -- Dreams and daydreams -- Expressions visualized -- Eyes -- Familiar but seen afresh -- Finding ideas -- Flags -- Fusion -- Garage genius -- Hands -- Happy accidents -- Hidden messages -- Humour -- Icons -- Illusion -- Irony -- Juxtaposition -- Knowledge -- Laughter -- Making faces -- Making maps -- Materials -- Maths -- Mirror, mirror -- Movies -- Museums -- Music -- Nature -- One thing looks like another -- Photographs -- Photography -- Phototypography -- Places of worship -- Puns -- Questions -- Reinvention -- Rescaling --Reversing problems -- Satire -- Science -- Sensations -- Shadows -- Shock -- Signs -- Silhouettes -- Sketchbooks and scrapbooks -- So bad it's good -- Surprise -- Symbols -- Tension between words and images -- Torn images -- Travel -- Type -- Unexpected venues -- Visual metaphors -- Word of mouth -- Wordplay -- X-rays -- You! (put yourself in it) -- Zeitgeist.
9781856697149: £19.95 1856697142
Communication in design.
Visual communication.
Design--Terminology
Graphic arts--Terminology
Commercial art.
Art and Design.
Graphic design
/ .I5 2011
741.6