Spending advertising money.
Broadbent, Simon.
Spending advertising money. - 4th ed. / Simon Broadbent and Brian Jacobs. - London : Business Books, 1984. - 424 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0091559715 (pbk.) 0091559707 (hard)
84210502
Advertising media planning.
Advertising--Costs.
Advertising--Research.
Great Britain Advertising Decision making
659.11
Spending advertising money. - 4th ed. / Simon Broadbent and Brian Jacobs. - London : Business Books, 1984. - 424 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0091559715 (pbk.) 0091559707 (hard)
84210502
Advertising media planning.
Advertising--Costs.
Advertising--Research.
Great Britain Advertising Decision making
659.11