The psychology of consumer profiling in a digital age /
Gunter, Barrie,
The psychology of consumer profiling in a digital age / Barrie Gunter. - 257 pages ; 24 cm. ; cased. - Routledge studies in marketing ; 2 .
CW819, CW908
Includes bibliographical references and index.
Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
1138957968 (hbk.) 9781138957961 (hbk.) 9781138957961: £95.00
2016000870
Consumer profiling.
Consumer behavior.
Marketing--Psychological aspects
Business and Management.
Business & Management
Communication studies
Market research
Sales & marketing
Advertising
658.834
The psychology of consumer profiling in a digital age / Barrie Gunter. - 257 pages ; 24 cm. ; cased. - Routledge studies in marketing ; 2 .
CW819, CW908
Includes bibliographical references and index.
Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
1138957968 (hbk.) 9781138957961 (hbk.) 9781138957961: £95.00
2016000870
Consumer profiling.
Consumer behavior.
Marketing--Psychological aspects
Business and Management.
Business & Management
Communication studies
Market research
Sales & marketing
Advertising
658.834