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Advertising as culture / edited by Chris Wharton. - Bristol, UK : Intellect, 2013. - vi, 229 pages, 8 unnumbered pages of plates : illustrations (colour) ; 23 cm

Includes bibliographical references and index.

Advertising -- a way of life / Tony Purvis -- Advertising research / John Fenwick and Chris Wharton -- Spreads like butter -- culture and advertising / Chris Wharton -- Handbags and gladrags -- the rise and rise of accessories in fashion and advertising / Hilary Fawcett -- Music and advertising -- a happy marriage? / Judith Stevenson -- The cultural economy of death -- advertising and popular music / Paula Hearsum -- Art and advertising -- circa 1880 to the present / Malcolm Gee -- On-line digi-ads / David Reid -- Selling politics -- the political economy of political advertising / Andrew Mullen -- Media and advertising -- the interests of citizens and consumers / Monika Metykova.

ISBN: 9781841506142: £26.50 1841506141

Subjects--Topical Terms:
Mass media and culture.
Popular culture.
Advertising.
Advertising--Social aspects
Media Studies.
Media studies: advertising & society
Science: general issues

Dewey Class. No.: 306.3