Digital marketing : strategy, implementation and practice /
Chaffey, Dave, 1963-
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. : ill., charts ; 27 cm.
Previous ed. published as: Internet marketing, 2006. CW819 40.00
Includes bibliographical references and index.
9780273746102 (pbk.) 0273746103 (pbk.) 9780273746102
Internet marketing.
Sales & marketing
Internet guides & online services
658.872
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. : ill., charts ; 27 cm.
Previous ed. published as: Internet marketing, 2006. CW819 40.00
Includes bibliographical references and index.
9780273746102 (pbk.) 0273746103 (pbk.) 9780273746102
Internet marketing.
Sales & marketing
Internet guides & online services
658.872