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Idea searching for design : how to research and develop design concepts.

Bramston, Dave.

Idea searching for design : how to research and develop design concepts. - Second edition / David Bramston and YeLi. - London : Fairchild Books, [2016] - 184 pages : illustrations (black and white, and colour) ; 23 cm. - Basics product design . - Basics product design. .

Previous edition: published as Idea searching. Lausanne: AVA Academia, 2009.

Includes bibliographical references and index.

Machine generated contents note: -- Contents -- IntroductionChapter 1: Just Imagine If It Were Possible -- Absorb -- Thoughts -- Observations -- Student projectChapter 2: Thinking Differently -- Understanding -- Profiles -- Themes -- Student projectChapter 3: Explore Fun -- Materials -- Exploration -- Communication -- Student projectChapter 4: Sensory Perceptions -- Added values -- Emotions -- Conflicts -- Student projectChapter 5: Adopting the Responsibility -- Sustainability -- Tinkering -- Values -- Student projectChapter 6: Evolving the Reality -- Analysis -- Change -- Direction -- Student projectConclusion -- Glossary -- Further resources -- Index -- Acknowledgements and credits.

"The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas"--Résumé de l'éditeur.

9781472581969: £26.99 No price 9781472581969 1472581962 9781472581976 1472581970

2015044116


Industrial design--Methodology
Product design.
Creative thinking.
Industrial design--Case studies
Design--Études de cas
Design--Méthodologie
Business and Management.
Industrial design.
Industrial design--Methodology
Product design
Industrial / commercial art & design
Business & Management


Case studies.

/ .B695 2016

745.2

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