Illustration : a theoretical and contextual perspective /
Male, Alan,
Illustration : a theoretical and contextual perspective / by Alan Male. - Second edition. - London : Bloomsbury Visual Arts, [2017] - 232 pages : illustrations (black and white, and colour) ; 27 cm
CW088
Includes bibliographical references and index.
Machine generated contents note: Illustrator -- Education -- Education -- Programme of Work -- Developing the Brief -- Rationale -- Aim -- Objectives -- Answering the Brief -- Contexts -- Audiences -- Clients -- Subject Matter -- Conceptual Process -- Brainstorming and Creative Processing -- Completion -- Research -- Research and Illustration -- Preparing for Research -- Methodologies -- Completion -- Drawing -- Objective and Analytical Development -- Visual Note Taking -- Externalization of Ideas and Freedom of Expression -- Nature Of Imagery -- Visual Language -- Stylization -- Visual Intelligence -- Visual Metaphor -- Conceptual Imagery and Surrealism -- Diagrams -- Abstraction -- Pictorial Truths -- Overview of Literal Representation -- Hyperrealism -- Stylized Realism -- Sequential Imagery -- Aesthetics and Non-Aesthetics -- Trends -- `Chocolate Box' -- `Shock' -- Role Of Illustration -- Documentation, Reference and Instruction -- Overview of Illustration for Information -- National Curriculum and Trade Material for Young Audiences -- Historical and Cultural Subject Matter -- Natural Science -- Medical Illustration -- Technological Subjects -- Commentary -- Overview of Editorial Illustration -- Politics and Current Affairs -- `Lifestyle', Reviews and `Bric-a-Brac' -- Storytelling -- Overview of Illustration for Narrative Fiction -- Picture Books and Early Readers -- Comics -- Persuasion -- Advertising Illustration in Practice -- Promotion and the Essence of Advertising -- Identity -- `Below the Line' and Corporate Branding -- Point of Sale and an Overview of Packaging -- Books and Music -- Illustration and Design -- Contemporary And Future Perspectives -- Professional Practice -- Interdisciplinary Practice -- Polymath Principle -- Illustrator as Scientist and Cultural Historian -- Illustrator as Journalist and Commentator -- Illustrator as Author of Fiction -- Public Interface -- Connectivity and Interaction -- Final Thoughts 1 2 3 4
9781474263023: £26.99 No price 9781474263023 9781474263023 147426302X 147426302X 147426302X
2016011689
Commercial art.
Graphic arts.
Art and Design.
Commercial art.
Graphic arts.
Illustration & commercial art
Graphic design
Industrial / commercial art & design
/ .M245 2017
741.6
Illustration : a theoretical and contextual perspective / by Alan Male. - Second edition. - London : Bloomsbury Visual Arts, [2017] - 232 pages : illustrations (black and white, and colour) ; 27 cm
CW088
Includes bibliographical references and index.
Machine generated contents note: Illustrator -- Education -- Education -- Programme of Work -- Developing the Brief -- Rationale -- Aim -- Objectives -- Answering the Brief -- Contexts -- Audiences -- Clients -- Subject Matter -- Conceptual Process -- Brainstorming and Creative Processing -- Completion -- Research -- Research and Illustration -- Preparing for Research -- Methodologies -- Completion -- Drawing -- Objective and Analytical Development -- Visual Note Taking -- Externalization of Ideas and Freedom of Expression -- Nature Of Imagery -- Visual Language -- Stylization -- Visual Intelligence -- Visual Metaphor -- Conceptual Imagery and Surrealism -- Diagrams -- Abstraction -- Pictorial Truths -- Overview of Literal Representation -- Hyperrealism -- Stylized Realism -- Sequential Imagery -- Aesthetics and Non-Aesthetics -- Trends -- `Chocolate Box' -- `Shock' -- Role Of Illustration -- Documentation, Reference and Instruction -- Overview of Illustration for Information -- National Curriculum and Trade Material for Young Audiences -- Historical and Cultural Subject Matter -- Natural Science -- Medical Illustration -- Technological Subjects -- Commentary -- Overview of Editorial Illustration -- Politics and Current Affairs -- `Lifestyle', Reviews and `Bric-a-Brac' -- Storytelling -- Overview of Illustration for Narrative Fiction -- Picture Books and Early Readers -- Comics -- Persuasion -- Advertising Illustration in Practice -- Promotion and the Essence of Advertising -- Identity -- `Below the Line' and Corporate Branding -- Point of Sale and an Overview of Packaging -- Books and Music -- Illustration and Design -- Contemporary And Future Perspectives -- Professional Practice -- Interdisciplinary Practice -- Polymath Principle -- Illustrator as Scientist and Cultural Historian -- Illustrator as Journalist and Commentator -- Illustrator as Author of Fiction -- Public Interface -- Connectivity and Interaction -- Final Thoughts 1 2 3 4
9781474263023: £26.99 No price 9781474263023 9781474263023 147426302X 147426302X 147426302X
2016011689
Commercial art.
Graphic arts.
Art and Design.
Commercial art.
Graphic arts.
Illustration & commercial art
Graphic design
Industrial / commercial art & design
/ .M245 2017
741.6