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Grant, R. M. 1948-

Contemporary strategy analysis : concepts, techniques, applications / Robert M. Grant. - 4th ed. - Malden, MA ; Oxford : Blackwell Publishers, 2002. - xii, 551 p. : ill. ; 25 cm.

Previous edition: 1998.

Includes bibliographical references and index.

Introduction The concept of strategy -- Tools of Strategy Analysis Goals, values, and performance Analyzing the industry environment Intra-industry analysis Analyzing resources and capabilities Organization structure and management systems -- The Analysis of Competitive Advantage The nature and sources of competitive advantage Cost advantage Differentiation advantage -- Business Strategies in Different Industry Contexts Industry evolution Technology-based industries and the management of innovation Competitive advantage in mature industries -- Corporate Strategy Vertical integration and the scope of the firm pt. I. 1 pt. II 2 3 4 5 6 pt. III 7 8 9 pt. IV 10 11 12 pt. V 13

ISBN: 9780631231363: No price 9780631231356: No price 0631231366 0631231358 9780631231356

Nat. Bib. No.: GBA267401 bnb

Subjects--Topical Terms:
Strategic planning.
Strategic planning.
Business & Management
Business strategy

LC Class. No.: / .G72 2002

Dewey Class. No.: 658.4012