The handbook of media audiences /
The handbook of media audiences /
[edited by] Virginia Nightingale.
- Oxford : Wiley-Blackwell, 2011.
- xiii, 540 p. : ill. ; 26 cm.
- Global handbooks in media and communication research .
- Global media and communication handbook series (iamcr) ; 1. .
127.80 CW808
Includes bibliographical references and index.
[Part 1: Being audiences] Introduction / Virginia Nightingale -- Readers as audiences / Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger -- Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Jackie Cook -- Viewing / Shawn Shimpach -- Search and social media / Virginia Nightingale -- Spreadable media : how audiences create value and meaning in a networked economy / Joshua Green and Henry Jenkins ; Going mobile / Gerard Goggin. [Part 2: Theorizing audiences] Audiences and publics, media and public spheres / Richard Butsch -- The implied audience of communications policy making : regulating media in the interests of citizens and consumers / Sonia Livingstone and Peter Lunt -- New configurations of the audience? The challenges of user-generated content for audience theory and media participation / Nico Carpentier -- The necessary future of the audience ... and how to research it / Nick Couldry -- Reception / Cornel Sandvoss -- Affect theory and audience / Anna Gibbs. [Part 3: Researching audiences] Toward a branded audience : on the dialectic between marketing and consumer agency / Adam Arvidsson -- Ratings and audience measurement / Philip M. Napoli -- Quantitative audience research : embracing the poor relation / David Deacon and Emily Keightley -- Media effects in context / Brian O'Neill -- Cultivation analysis and media violence / Andy Ruddock -- Creative and visual methods in audience research / Fatimah Awan and David Gauntlett -- Locating media ethnography / Patrick D. Murphy. [Part 4: Doing audience research] Children's media cultures in comparative perspective / Sonia Livingstone and Kirsten Drotner -- Fan cultures and fan communities / Kristina Busse and Jonathan Gray -- Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Mirca Madianou -- Participatory vision : watching movies with Yolngu / Jennifer Deger -- The audience is the show / Annette Hill -- Seeking the audience for news : response, news talk, and everyday practices / S. Elizabeth Bird -- Sport and its audiences / David Rowe.
9781405184182: £99.99 9781405184182 1405184183
2011003989
015701276 Uk
Mass media--Audiences
Mass media and culture.
SOCIAL SCIENCE / Media Studies
SOCIAL SCIENCE--Media Studies
Media studies
Cultural studies
/ H35 2011
302.23
127.80 CW808
Includes bibliographical references and index.
[Part 1: Being audiences] Introduction / Virginia Nightingale -- Readers as audiences / Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger -- Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound / Jackie Cook -- Viewing / Shawn Shimpach -- Search and social media / Virginia Nightingale -- Spreadable media : how audiences create value and meaning in a networked economy / Joshua Green and Henry Jenkins ; Going mobile / Gerard Goggin. [Part 2: Theorizing audiences] Audiences and publics, media and public spheres / Richard Butsch -- The implied audience of communications policy making : regulating media in the interests of citizens and consumers / Sonia Livingstone and Peter Lunt -- New configurations of the audience? The challenges of user-generated content for audience theory and media participation / Nico Carpentier -- The necessary future of the audience ... and how to research it / Nick Couldry -- Reception / Cornel Sandvoss -- Affect theory and audience / Anna Gibbs. [Part 3: Researching audiences] Toward a branded audience : on the dialectic between marketing and consumer agency / Adam Arvidsson -- Ratings and audience measurement / Philip M. Napoli -- Quantitative audience research : embracing the poor relation / David Deacon and Emily Keightley -- Media effects in context / Brian O'Neill -- Cultivation analysis and media violence / Andy Ruddock -- Creative and visual methods in audience research / Fatimah Awan and David Gauntlett -- Locating media ethnography / Patrick D. Murphy. [Part 4: Doing audience research] Children's media cultures in comparative perspective / Sonia Livingstone and Kirsten Drotner -- Fan cultures and fan communities / Kristina Busse and Jonathan Gray -- Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences / Mirca Madianou -- Participatory vision : watching movies with Yolngu / Jennifer Deger -- The audience is the show / Annette Hill -- Seeking the audience for news : response, news talk, and everyday practices / S. Elizabeth Bird -- Sport and its audiences / David Rowe.
9781405184182: £99.99 9781405184182 1405184183
2011003989
015701276 Uk
Mass media--Audiences
Mass media and culture.
SOCIAL SCIENCE / Media Studies
SOCIAL SCIENCE--Media Studies
Media studies
Cultural studies
/ H35 2011
302.23