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Acquiring, processing, and deploying voice of the customer /

Shillito, M. Larry, 1939-

Acquiring, processing, and deploying voice of the customer / M. Larry Shillito. - Boca Raton, Fla. : St. Lucie Press , c2001. - xvi, 279 p. : ill. ; 24 cm.

CW237

Includes bibliographical references (p. 269) and index.

9781574442908 1574442902 : No price

00055358

GBA143164 bnb


Customer services--Management
Sales & marketing management
Customer services
Sales & marketing

/ .S545 2001

658.812

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