International marketing strategy : analysis, development and implementation /
Doole, Isobel, 1954-
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. - 6th ed. - Andover : Cengage Learning, c2012. - xxv, 440 p. : ill. ; 26 cm.
20.00
Includes bibliographical references and index.
9781408044070: £44.99 9781408044070 1408044072
Export marketing--Management
Export marketing--Management--Case studies
Sales & marketing
International business
658.848
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe. - 6th ed. - Andover : Cengage Learning, c2012. - xxv, 440 p. : ill. ; 26 cm.
20.00
Includes bibliographical references and index.
9781408044070: £44.99 9781408044070 1408044072
Export marketing--Management
Export marketing--Management--Case studies
Sales & marketing
International business
658.848