The digital marketing handbook : a step-by-step guide to creating websites that sell /
Bly, Robert W.,
The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly. - xx, 321 pages : illustrations ; 23 cm. ; pbk.
Place of publication from website. 15.26 CWB07 Includes index.
Introduction -- Choosing your online business model -- Profits equal sales minus expenses -- Marketing funnels for consumer products -- Marketing funnels for B2B products -- Websites and marketing funnels for service firms -- Driving traffic to your website with online marketing -- Driving traffic to your website with offline marketing -- Winning with blogging and social media marketing -- Building your opt-in list -- Hub sites, landing pages, and squeeze pages -- Publishing an online newsletter -- Generating leads and sales with email marketing -- Autoresponders and upsells -- Joint ventures, affiliate marketing, and licensing -- Membership sites -- Appendix A: Recommended vendors -- Appendix B: Software and services -- Appendix C: Sample infographic -- Appendix D: Schedule for producing a direct-mail promotion.
9781599186214 1599186217 9781599186214: £15.99
2017050089
Internet marketing.
Electronic commerce.
Business and Management.
Internet guides & online services
Small businesses & self-employed
Sales & marketing
E-commerce: business aspects
Business & Management
/ .B579 2018
658.872
The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly. - xx, 321 pages : illustrations ; 23 cm. ; pbk.
Place of publication from website. 15.26 CWB07 Includes index.
Introduction -- Choosing your online business model -- Profits equal sales minus expenses -- Marketing funnels for consumer products -- Marketing funnels for B2B products -- Websites and marketing funnels for service firms -- Driving traffic to your website with online marketing -- Driving traffic to your website with offline marketing -- Winning with blogging and social media marketing -- Building your opt-in list -- Hub sites, landing pages, and squeeze pages -- Publishing an online newsletter -- Generating leads and sales with email marketing -- Autoresponders and upsells -- Joint ventures, affiliate marketing, and licensing -- Membership sites -- Appendix A: Recommended vendors -- Appendix B: Software and services -- Appendix C: Sample infographic -- Appendix D: Schedule for producing a direct-mail promotion.
9781599186214 1599186217 9781599186214: £15.99
2017050089
Internet marketing.
Electronic commerce.
Business and Management.
Internet guides & online services
Small businesses & self-employed
Sales & marketing
E-commerce: business aspects
Business & Management
/ .B579 2018
658.872