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Johnson, Gerry,

Fundamentals of strategy / Gerry Johnson [and four others]. - Fourth edition. - xvii, 256 pages ; 25 cm. ; pbk.

CW807, CW817, CW827, CW917,

Includes bibliographical references and index.

Introducing strategy -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and culture -- Business strategy and models -- Corporate strategy and diversification -- Strategy in action. Case studies: Airbnb; Alibaba; Rocket Internet; Barclays Bank; IKEA; Virgin & Richard Branson; Sergio Marchionne.

ISBN: 9781292209067 1292209062 9781292209067: £42.99

LCCN: 2017046346

Subjects--Topical Terms:
Business planning.
Strategic planning.
Business planning--Case studies
Strategic planning--Case studies
Business and Management.
Business & Management
Business strategy

LC Class. No.: / .J6495 2018

Dewey Class. No.: 658.4012