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Turban, Efraim,

Introduction to electronic commerce and social commerce / by Efraim Turban, Judy Whiteside, David King, Jon Outland. - 4th edition. - xxv, 435 p. ; 28 cm. ; pbk. - Springer Texts in Business and Economics, 2192-4333 .

64.13

Includes bibliographical references and index.

Overview of Electronic Commerce -- E-Commerce: Mechanisms, Platforms, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Mobile Commerce and the Internet of Things -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics -- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems and Order Fulfillment -- Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

ISBN: 9783319843155 331984315X

Standard No.: 10.1007/978-3-319-50091-1 doi

Nat. Bib. No.: GBB8J9958 bnb

Nat. Bib. Agency Control No.: 019099682 Uk

Subjects--Topical Terms:
Business.
Management information systems.
Electronic commerce.
Computers--Enterprise Applications--Business Intelligence Tools.
Business mathematics & systems.
Business & Economics--E-Commerce--General.
E-commerce: business aspects.

LC Class. No.: / .T86 2017

Dewey Class. No.: 658.05