Normal view MARC view ISBD view

Gamble, John E.

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson Jr. - 6th ed. - New York : McGraw-Hill Irwin, 2019. - xxxiii, 393 pages : color illustrations ; 25 cm. ; pbk.

50.59

Includes bibliographical references and indexes.

Introduction and overview -- Core concepts and analytical tools -- Crafting a strategy -- Executing the strategy -- Cases.

ISBN: 9781260092271 1260092275

Subjects--Topical Terms:
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

LC Class. No.: / .G353 2019

Dewey Class. No.: 658.4012